Head of Consumer & Shopper Insight

Join Garudafood Putra Putri Jaya, a leading FMCG company in Indonesia, as the Head of Consumer & Shopper Insight. In this strategic role, you will lead a dynamic team to drive data-driven decision-making, shaping the future of our consumer engagement and market strategy. Based in Jakarta, you'll work closely with cross-functional teams to uncover insights that inform our product development, marketing campaigns, and sales strategies.

As the Head of Consumer & Shopper Insight, you'll be responsible for building and maintaining a robust consumer intelligence framework. This includes leveraging advanced analytics tools like SAS, Tableau, and Python to analyze vast datasets from various sources, including POS data, social media, and customer surveys. Your team will collaborate with our marketing, sales, and product development teams to ensure our strategies are grounded in deep consumer understanding.

📋 Tanggung Jawab Pekerjaan

• Lead a team of analysts and researchers to collect, analyze, and interpret consumer and shopper data.
• Develop and implement data-driven strategies to enhance consumer engagement and drive sales growth.
• Utilize advanced analytics tools such as SAS, Tableau, and Python to perform in-depth data analysis.
• Collaborate with cross-functional teams to ensure consumer insights are integrated into product development, marketing, and sales strategies.
• Conduct market research and consumer surveys to gather qualitative and quantitative data.
• Present findings and recommendations to senior management to support data-driven decision-making.
• Stay updated with industry trends and emerging technologies to continuously improve our consumer intelligence capabilities.
• Mentor and develop the skills of team members to foster a culture of continuous learning and innovation.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• Minimum of 10 years of experience in consumer insight, market research, or a similar role, with a proven track record in leading analytics teams.
• Proven expertise in using advanced analytics tools such as SAS, Tableau, and Python.
• Strong leadership and team management skills, with the ability to mentor and develop team members.
• Excellent communication and presentation skills to effectively convey insights to stakeholders.
• Deep understanding of the FMCG industry and consumer behavior in Indonesia.
• Certification in consumer insight or market research is a plus.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

🛠️ Keahlian

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